Last updated: July 19, 2026
This Cookies and Tracking Technologies Policy ("Cookies Policy") explains how EchoTray ("we," "us," or "our") utilizes cookies, web beacons, tracking pixels, and local storage objects when you visit our website (https://echotray.com) or interact with our digital studio offerings. By continuing to browse our platform, you consent to our use of cookies in accordance with the terms of this policy.
1. What Are Cookies and Tracking Technologies?
Cookies are small text files containing alphanumeric characters that are downloaded to and stored on your web browser or computer hard drive when you visit a website. They transmit data back to the originating server or to a third-party analytics provider. Web beacons (also called clear GIFs or tracking pixels) are tiny transparent graphics embedded in web pages or email campaigns that monitor when you open or interact with specific sections of our content. Local storage objects (like HTML5 Web Storage) allow us to store state parameters directly in your browser, enabling faster loads and persistent setting preservation.
2. Categories of Cookies We Utilize
We classify the cookies and tracking tools utilized on our website into the following functional categories:
A. Strictly Necessary & Essential Cookies
These cookies are structurally critical to the core operation, security, and availability of our website. They enable you to navigate our pages, remember input selections, and secure server pathways. Without these essential cookies, key portions of our portfolio, interactive design assets, and communications cannot be delivered. These cookies do not collect identifiable marketing data and cannot be turned off in our system controls.
B. Functionality & Preference Storage
These cookies enable our website to remember settings you customize, such as saving your system color preference (light or dark mode configurations) or custom viewport choices. They allow us to serve you a persistent, tailored design without requesting preferences on every single visit. Preference data is stored locally in your browser cache and does not contain personal identification markers.
C. Performance, Analytics & Optimization
We utilize analytics cookies (including privacy-vetted Google Analytics models) to collect aggregate, anonymous statistics about how visitors discover, navigate, and interact with our studio portfolio. These tools record metric trends such as page load speed times, referral keywords, click maps, exit rates, and common browser resolutions. This analysis allows us to diagnose errors, optimize page layout speed, and refine user experience across different devices.
3. Third-Party Integrations and Cookies
Some pages on our site may feature embedded tools or integrations (such as interactive 3D elements, video reels, or social feeds). These external modules may set their own third-party cookies on your device to coordinate media play states or track engagement. EchoTray does not govern or possess access to the data gathered by these third-party trackers, which operate subject to their respective privacy policies.
4. Your Controls: Accepting, Managing, and Rejecting Cookies
You have the legal right to decide whether to accept or refuse cookies. You can manage your preferences through the following channels:
- Browser Control Settings: You can configure your browser (e.g., Google Chrome, Apple Safari, Mozilla Firefox, Microsoft Edge) to accept all cookies, notify you when a cookie is placed, or block cookies completely. Note that blocking all cookies (including essential ones) may degrade your experience and render some features of our site non-functional.
- Opt-Out Extensions: You can install browser plug-ins or opt-out extensions (such as the Google Analytics Opt-out Browser Add-on) to block tracking scripts from sending metrics.
- Clearing Local Storage: You can clear your browser's cookie cache and local storage at any time via your browser security settings, which will reset all saved preferences (like light/dark themes).
5. Amendments to This Policy
We may update this Cookies Policy from time to time to reflect operational changes, security updates, or regulatory adjustments. We encourage you to review this page periodically to stay informed about how we utilize tracking tools.
6. Contact Us
If you have any questions or clarifications regarding our use of cookies or related tracking technologies, please contact our privacy compliance desk at:
EchoTray
2261 Market Street
STE 46053
St. Louis, CA 94114 US
Email: x@echotray.com